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Framing: how to talk about children's palliative care

HEARD are experts in media and communication training, and help others to better explain misunderstood social change. A key message is to tell with stories, and open with the truth (rather than myths). 

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They published in the BMJ in 2026 - Shifting the narrative: reframing paediatric palliative care to enable earlier engagement - see here for full article. 

Download the full HEARD CPC communications toolkit & framing guide from HEARD website, or pdf attached

PDF document Heards-CPC-Framing-Guide.pdf